Documentary Features
Showcase the history, engineering, and innovation behind products, technologies, and infrastructure projects through authentic storytelling.
Collaboration • Education • Infrastructure
Partner WithUnder PressureUSA
Let's tell the story together.
Every valve has a purpose. Every innovation solves a problem. Every piece of infrastructure has a story waiting to be told.
Stories worth watching
We don't create commercials. We create conversations.
Under Pressure USA creates documentary-style educational content that brings the hidden world beneath our feet to life.
We partner with organizations that believe education builds stronger industries — manufacturers, utilities, engineering firms, contractors, associations, and the people moving underground infrastructure forward.
Collaboration Opportunities
Built around education, trust, and real field experience.
Industry Conversations
Bring engineers, manufacturers, utility professionals, contractors, and innovators together through meaningful discussions on Under Pressure: After Hours.
Educational Collaborations
Create content that helps the public, the industry, and the next generation better understand the infrastructure beneath every community.
Industry Events
Document trade shows, demonstrations, facility tours, conferences, and educational events from a unique behind-the-scenes perspective.
Why we do this
Infrastructure deserves better storytelling.
Every day, millions of people rely on systems they never see — water mains, valves, pipelines, treatment facilities, and the crews who keep them operating.
Under Pressure USA exists to bring those stories to the surface through documentary storytelling, real field experience, and conversations with the people who build and maintain critical infrastructure.
We're not here to advertise the industry. We're here to help people understand it.
Why organizations partner with us
Real experience behind every story.
- Nearly three decades of hands-on underground infrastructure experience.
- Authentic field knowledge backed by real-world projects.
- Documentary-style storytelling that makes complex topics accessible.
- Content built for long-term educational value — not just short-term views.
- An audience of industry professionals, field crews, and curious learners.
Who we collaborate with
Built for the underground infrastructure industry.
Water Utilities
Manufacturers
Engineering Firms
Contractors
Municipalities
Industry Associations
Trade Shows
Educational Organizations
Additional Collaboration Opportunities
It’s John Hamling
Sometimes the most relatable stories happen away from the jobsite. Through short-form videos, John shares everyday moments — coffee, trucks, lawn care, pets, home projects, errands, and the routines people recognize from their own lives.
Simple stories. Natural brand fit.
The recurring “Today I get to...” format gives everyday products a place in the story without turning the content into a traditional commercial.
Discuss a Partnership →Automotive
Coffee
Home Improvement
Outdoor Equipment
Workwear
Pet Products
Everyday Products
Consumer Services
About the founder
Tell stories worth watching. Start conversations worth having.
John Hamling created Under Pressure USA to show people the niche world of hot taps, line stops, and valve inserts.
As the audience grew, it became clear the story was much bigger than the work itself. Today, John creates Under Pressure Underground, Under Pressure: After Hours, and the everyday-life series It’s John Hamling.
Our mission is simple: educate, start conversations, and build relationships that strengthen the industry.
Media Kit
Want the overview?
For audience information, collaboration opportunities, brand positioning, and contact details, request the current Under Pressure USA media kit.